The Empowered Author
Book Marketing Workshop
Thursday 14th November, 10am GMT, Virtual meeting room (using Zoom)

If you'd like to get to grips with your book marketing and understand where to put your energy, this 3 hour workshop plus follow-up is for you.
Before the workshop, we will send you a short questionnaire so that we can find out more about your goals and your specific challenges, so that we can make sure to address them during the workshop.
The workshop will:
📚 Explain the basics of book marketing, what is most effective and where you should put your time and energy.
📚 Give you the knowledge and confidence to plan and execute a book marketing plan.
📚 Give you practical and actionable tips and ideas that you can implement immediately after you leave our session.
📚 Answer the specific questions and challenges you are facing with your marketing.
📚 Bring you together with other authors to learn from one another, share ideas and potentially collaborate in the future.
📚 Help you learn from real-life book marketing campaigns that Katie and Sam have worked on.
📚 Help you find ways that we can support you in practical ways - whether that's introductions to contacts, suppliers or explanation of how certain marketing tools work.
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This workshop will suit authors at the earlier stages of their writing careers.
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10am - Authors to introduce themselves, their books and specific marketing challenges
10.30am - Sam and Katie to pull out the key points from authors' completed questionnaires, discuss and clarify options and where we would recommend authors focus their energy. This session will include creative examples that you can adapt and apply to your books.
11.45 - A run-through of the tools that we recommend authors use and we'll answer any questions about the tools you are currently using.
12.20 - We will discuss ways authors can collaborate successfully with each other, and then relate these ideas to workshop authors.
12.40 - Any other questions
1pm - End
Following the workshop, Sam and Katie will check in on you one month later to make sure you are staying on track and to unstick you if you've come across any unexpected issues.
You can also opt for a premium pass, which will give you a year's subscription to Katie's paid email membership, which gives you access to exclusive marketing articles and weekly support (during office hours) for regular book marketing support throughout the upcoming year.
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Sam Missingham and Katie Sadler are both award-winning book marketers who have worked for HarperCollins, Hachette and several indie publishers working on campaigns for some of the bestselling authors in the UK - George RR Martin, LJ Ross, Elly Griffiths, SJ Parris, Cecelia Ahern, and Jay Kristoff to name a few.